BIGNYDigital -- More About Katherine McCahill

Katherine McCahill

Here's a brief bio of Katherine McCahill, one of the panelists at the Book Industry Guild of New York's (BIGNY) Tuesday, March 8th "Publishing Technology Update: New Digital Directions" event:

Katherine McCahill is the Senior Director of the Apps Channel at Penguin Random House. In this role Katherine works across all divisions to identify and develop new mobile apps and effectively bring them to market and maximize their potential.

Prior to this she was a Product Manager in Wiley’s Global Education division, Assistant Director of Digital Products at Penguin Publishing (a division of Penguin Random House), and worked on marketing campaigns for eBook originals and audiobooks at HarperCollins Publishers.  She started her career in managing editorial and editorial positions at St. Martin’s Press.

For more information about the March 8th event, please visit the BIGNY website.

BIGNYDigital -- More About Daniel Cohen

Daniel Cohen

Here's a brief bio of Daniel Cohen, one of the panelists at the Book Industry Guild of New York's (BIGNY) Tuesday, March 8th panel discussion "Publishing Technology Update -- New Digital Directions":

Daniel Cohen is a digital product, workflow and editorial technology strategist and team leader. Currently Digital Strategist at Galvanized Brands, he has worked with over 40 magazines and content publishers on staff or as a consultant.

He spent the first part of his career supporting, integrating or managing production workflow and publishing tools, and leading technology training. As Senior Technical Specialist at Hearst and later Technical Director and Deputy Head of Production at The New Yorker, Daniel helped to launch and manage development and roadmaps of magazine digital editions, ebooks, native mobile apps, and web products; and extended editorial workflows and teams to support digital output. Daniel continues this work at Galvanized and additionally supports web operations, email marketing, and technology and data approaches to audience development.

Daniel studied History at the University of Pennsylvania, plays guitar, and really wants to make the world a better place. 

BIGNYDigital -- More About Cynthia Clark

Cynthia Clark

Here's a brief bio of Cynthia Clark, one of the panelists at the Book Industry Guild of New York's (BIGNY) March 8, 2016 panel discussion on "Publishing Technology Update: New Digital Directions":

While Slavic languages were her first love, Cynthia Clark soon fell head over heels in love with the special language of book publishing and spent her early career shepherding manuscripts to their tangible printed book form. This satisfying experience evolved into a career in journal publishing, where Cynthia has witnessed first-hand the rapid and exciting changes of the digital era. And now, continuing this career at Elsevier in digital publishing, Cynthia gets to stay on the front lines and help steer the ship.

Originally from New Jersey, Cynthia now calls Park Slope, Brooklyn home, where she lives with her family and dog, Owen. With two adult sons, the family dynamic keeps changing as they come and go, figuring out their own next adventures in life.

First job: Working in a local bakery.

Interests: Her children and her dog, quilting, triathlon training, movies, books.

BIGNYDigital -- More About Peter Milburn

Peter Milburn

Here's a brief bio of Peter Millburn, one of the panelists at the Book Industry Guild of New York's (BIGNY) March 8th panel discussion on "Publishing Technology Update: New Digital Directions":

Peter Milburn is Associate Director, Digital Product Marketing at John Wiley & Sons, Inc. where he oversees marketing for Wiley Efficient Learning, Wiley’s online test prep unit. In five years at Wiley, Peter helped build EfficientLearning.com into a key source of growth for the company in the area of global direct-sold digital learning. Prior to joining Wiley, Peter was founder and owner of RE:DIRECT, a direct response creative agency that handled promotion and interactive assignments for most of the country's major magazine publishers including Condé Nast, Hearst, Time Inc. and others. Peter began his career at Time Inc.'s Consumer Marketing Division in 1994, spending six years involved in acquisition and retention marketing for its stable of mass-market consumer magazines. He is a past member of the board of the Direct Marketing Club of New York.

Transition to Digital: A Brief BIGNY Dialogue with Wiley's Peter Milburn

Peter Milburn

The Book Industry Guild of New York (BIGNY) recently spoke with Wiley's Peter Milburn about his firm's transition to the digital marketplace. In his role as Associate Director, Digital Product Marketing, Knowledge & Learning/Wiley, Milburn possesses a sharp, experienced perspective on the challenges and rewards digital opportunities offer.

The following three questions provide a window into insights Milburn will share during BIGNY's Tuesday, March 8th "Publishing Technology Update: New Digital Directions" panel discussion.

BIGNY: Can you give some examples of re-purposing content in order to monetize it?
Milburn: In Test Prep, we licensed spiral bound "Focus Notes" book content to mobile app company gWhiz. Also, we put our books into online courseware, as well as ebook formats.

BIGNY: How has data from your digital products affected new book or product creation?
Milburn: We constantly run customer surveys to understand what they like or dislike about our products. We adjust based on the feedback. For example, print replica printing was important to our customers, so we worked with Vitalsource to add two files of each book to their account: a print replica ePDF version and a reflowable ePub version.

BIGNY: How has the digital workflow changed people's jobs? For example, do designers have to code? Do teams work more closely?
Milburn: Everyone needs increased awareness of the workflows and end-customer impacts. So, for example, editors need to understand the full content ecosystem to help backout author delivery dates, the dev teams need to be able to react quickly to market feedback, sales people need to become software solution specialists.

Learn more about publishing technology's new digital directions from Milburn and other industry experts during BIGNY's March 8th event. For event information and advance ticket purchase, please visit the BIGNY site for details. And click here for a brief professional bio of Peter Milburn.

BIGNY -- Adult Coloring Book Panel Discussion -- Event photos via Sayaka Ueno

The Book Industry Guild of New York (BIGNY) held a panel discussion on adult coloring books on Tuesday, February 9th. The BIGNY event was moderated by Jim Milliot, Publishers Weekly editorial director. The nearly 100 audience members enjoyed comments from panelists Meg Leder (Penguin Random House), Ed Spade (Ingram Content Group), and Jennifer Feldman (Dover Publications).

Here are more photos from the event, courtesy of freelance photographer Sayaka Ueno.

Moderator Jim Milliot. Panelists (left to right) Jennifer Feldman, Meg Leder, Ed Spade

Jennifer Feldman (left) and Meg Leder

Ed Spade

BIGNY-Adult Coloring Book Panel Discussion -- More Photos

The Book Industry Guild of New York (BIGNY) held a panel discussion on adult coloring books on Tuesday, February 9th. The BIGNY event was moderated by Jim Milliot, Publishers Weekly editorial director. The nearly 100 audience members enjoyed comments from panelists Meg Leder (Penguin Random House), Ed Spade (Ingram Content Group), and Jennifer Feldman (Dover Publications).

Here are more photos from the event, courtesy of BIGNY board member Steve Bedney.

Coloring before the BIGNY Feb. 9, 2016 panel discussion

Panel moderator Jim Milliot and panelists

Panelists (from left to right) Jennifer Feldman, Meg Leder, Ed Spade

PW Editorial Director Jim Milliot