BIGNYDigital -- More About Peter Milburn

Peter Milburn

Here's a brief bio of Peter Millburn, one of the panelists at the Book Industry Guild of New York's (BIGNY) March 8th panel discussion on "Publishing Technology Update: New Digital Directions":

Peter Milburn is Associate Director, Digital Product Marketing at John Wiley & Sons, Inc. where he oversees marketing for Wiley Efficient Learning, Wiley’s online test prep unit. In five years at Wiley, Peter helped build EfficientLearning.com into a key source of growth for the company in the area of global direct-sold digital learning. Prior to joining Wiley, Peter was founder and owner of RE:DIRECT, a direct response creative agency that handled promotion and interactive assignments for most of the country's major magazine publishers including Condé Nast, Hearst, Time Inc. and others. Peter began his career at Time Inc.'s Consumer Marketing Division in 1994, spending six years involved in acquisition and retention marketing for its stable of mass-market consumer magazines. He is a past member of the board of the Direct Marketing Club of New York.